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I thought maybe Juki because I associate Juki with being a bare bones, straight stitch machine with industrial speed and a wide harp, but then I saw that Juki offers all the other types, too. Missouri Star seems to me to be another example. This is a local quilt shop made famous through its YouTube videos. The business model focuses on selling precuts and the video tutorials show you how to use them. Missouri Star has become one of the largest and most successful companies in the industry with this unusual approach.

They are lopsided brands. They are brands that are devoted to skew. This brand of patterns and notions is centered on timelessness. Co-founder Carolyn Denham describes the brand as a lifestyle choice. After reading this book I feel reaffirmed in my own decisions to do some things differently. This book sounds fascinating! Ironically, I heard Jenny speak last week during her Australia trip, and what she had to share really helped me find some answers to those questions.

How interesting to get to hear her speak. I hope to make it out to Hamilton to see Missouri Star in person before too long. I had a ticket for that Jenny Doan presentation in Melbourne too. Sadly, I had to miss it due to a recent hospital admission.

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Am ok now, but am annoyed. Sounds like it was very inspiring. The reason I have my own business is so that I can have exactly the business I want to be, with my values and aesthetics as a big part of that. I also choose not to follow many of those best practices because they feel like such a bad match and unauthentic for me. I really respect and admire Chad I met him a couple of times and I am definitely interested in reading this book.

This is especially evident when someone launches a book and has a dozen or more bloggers each do a project with the new book … the promotional aspect seems to go on forever among the relatively small quilting community. It's even smaller than you think. In fact, almost every success story of the past two decades has been an exception to the rule.

Different - "Escaping the Competitive Herd"

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Different: Escaping the competitive herd (book by Moon) - Innovation Garden

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